There is a major reason why a business runs.
And that is “the Customer”!
Customers are the real reason for any business’s survival or success. And if any business fails, it means that they didn’t serve the customers’ needs efficiently.
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” ― Ken Blanchard
Even though this generation emerges with e-commerce and virtual shopping, the customers still remain the king and they are the ones building your brand. Reviews and feedbacks from the customers are valuable and can have the potential to bring more customers to you.
In this article, you will know how your brand can benefit from embedding Yelp widget on your website.
Help Yourself with Yelp Reviews
Yelp is an amazing platform where the customers can review local businesses based on their experience. It helps people find the best outlets, places, and businesses for various services and products in the locality.
Business owners spending advertising money on Yelp can enjoy even higher returns, in large part due to greater exposure. According to the study, Yelp advertisers generate average annual revenues from Yelp of more than $23,000.
It lets customers enjoy the best service or product in their neighborhood which delivers them value for money. Even the tourists and visitors in the region can have access to the information so that your brand’s quality attracts more customers.
Embed Yelp Widget and Get Ahead
With the rising popularity of the digital approach of marketing, empowering your website with the needful social media and review feeds is necessary. There are a lot of benefits for your brand and the visitors on your website.
According to the 2018 Online Reviews Survey by ReviewTrackers, approximately 45 percent of consumers say they are likely to check reviews on Yelp before visiting a business.
Yelp is a powerful platform that can let your services make a mark of quality among the customers. Let’s step up and see what are the benefits of having the Yelp widget embedded on your brand’s website.
1. It takes Engagement and Interaction to the Next Level
As it displays the user-submitted reviews on the website, it increases the opportunity for the businesses to interact and engage via websites. More the good reviews are showcased on the website, it empowers the visitors with the confidence to connect with the brand and interact with the reviewers.
It also lets your visitors know the true comments and sentiments of your existing customers regarding your brand and products. The visitors can explore the products they are talking about and makes it easy to make purchase decisions.
The embedded Yelp reviews help open the communication channel between the consumers and brand by resolving the issues of consumers.
2. Impress the Audience with Social Proof
The use of authentic user-generated content in marketing helps develop a feeling of trustworthiness for the customers and visitors. It displays your brand’s reliability through positive UGC and exhibits social proof.
Any business in the market should necessarily have some positive word of mouth in the market for a good reputation. Embedding Yelp reviews on the website help reinforce the brand by promoting customer loyalty and results in an increase in sales.
Taking this step of displaying the true reviews on your business, majorly positive, allows you to gain the trust of the visitors and build social proof for the brand, to put a step above the competitors.
3. It increases the dwell time to give you ROI
The search engine results page plays an import role in ranking your website on the basis of time spent by users on your website. The business and website benefit more as the users spend more time on the website.
Yelp reviews help encourage the visitors to know about your brand and the products that are being praised by your existing customers. The curiosity engages the visitors to stay on the page until they know about the product and builds trust for the brand.
On the other hand, Yelp reviews help generate maximum return on investment as there is no need to invest much in the UGC creation, website optimization, and to manage the engagement alongside minor investments.
4. Add colors to your website
The user interface and aesthetics of the website are some of the major decisive aspects of whether the visitors spend time on the page or not.
Embedding Yelp reviews can add a vivid structure of texts and colors to the website and makes it attractive. More attractive features and more would be the rate of engagement from the visitors.
Adding visual reviews to the website’s UI can let you attract the visitors. And along with that, intended messages can be delivered with information for the right approach. By taking user-generated visual content to the marketing stage, it can take on the elements of trust and reliability.
Closing the Point
Knowing how user-generated reviews get you more conversions and grow your business is important before you implement it in your marketing plans. Yelp reviews are a support for the customers and the brand itself, as it lets them know about the quality of the products or services and pulls in more customers for each party respectively.
Popular UGC platforms like Taggbox helps you embed the Yelp review innovatively with attractive outlays and impressive designs. The tool allows you to aggregate, collect, and moderate the positive Yelp reviews to get you more conversions and customers by building social proof.