The importance of social media presence of a brand is well understood these days but seldom people understand how to monitor it and use it to make your brand reach to a larger set of audience. Today, we’re going to enlist 10 tools that can help you monitor your social media presence.


We have been using hootsuite for 2 years and we have always loved the efficiency of hootsuite. Now, many people consider hootsuite a social media management tool but it is much more than that. With the weekly analysis of reports, you can easily find out what kind of content works and what doesn’t.


This is a relatively new tool which we also reviewed over here. As well as the perks like auto scheduling of posts, thoughbuzz is a social media analysis tool that is perfect for beginners. It is easy to us and provides you with a lot of value. The free version of the tool allows monitoring of facebook and twitter only.


This tool has specifically been designed for twitter users. Apart from the option of scheduling tweets, this tool allows you to monitor your interactions and messages. You can also track hashtags and manage multiple twitter accounts through this tool.


This tool can help you boost your social media presence. With its neat and clean design, the tool helps you to derive an optimum social media strategy by allowing you to compare your performance with your competitors’. The tool centralizes all the social media data at one place and hence makes the analysis easier and less time consuming.

Social Mention

You can analyse data over 100 social media sites through this tool. This real time search platform measure social media posts’ influence in 4 categories – strength, passion, sentiment and reach.


What we like the most about this tool is that it also allows you to track the performance of blogs along with the social media and represents the results using graphs. Graphs are easy to read and help you retain the results in your mind for longer. They have over 200 million blogs in their database, all of which can be carefully analyzed through this tool. If someone works on the strategy of being informed about their competitors thoroughly, this tool is their best friend.


This is a very useful tool to measure the social media presence of your brand or of your competitors’. It allows free tracking of over 12 social sites. You can upgrade to 24 with the pro account. It helps you to figure out which social media platform works the best for you and which one requires most improvement.


This tool allows you to see all the buzz around the internet about your brand. It supports a number of platforms like twitter, youtube, delicious, google, flickr etc.


This tool is boon for those who want to analyze their twitter accounts. You can track real time updates of anyone on twitter and the most awesome feature of this tool is the ability to find out top 10 keywords related to your search.

Monitoring your social media presence can greatly enhance the performance of your brand. So start doing that and if you’re beginning out, go with the free versions of the tools mentioned and then upgrade when you feel you’re ready.

Let us know which your favorite social media analysis tools are. Did we miss some awesome tool? Tell us!